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RAD Markers

What are RAD Markers?

NPR's RAD is a method of measuring consumption data for podcasts
RAD works by podcast producers adding specific time markers (‘RAD markers') to things they want consumption data on - a story, an ad or a section. 

It i possible to add RAD markers in Hindenburg Journalist PRO and Broadcaster. 

 

RAD markers are typically set at the beginning, the middle and the end of a story. 

This way you can monitor the consumption of your podcast.

 

Hindenburg Journalist PRO & Broadcaster can add, edit & export RAD markers.

 

 

 

Related Products

Hindenburg Journalist PRO

For professional independent radio & podcast producers

Hindenburg Broadcaster

For radio stations and publishers of audio content

Hindenburg Educator

For schools, colleges and universities

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