What are RAD Markers?

NPR's RAD is a method of measuring consumption data for podcasts
RAD works by podcast producers adding specific time markers (‘RAD markers') to things they want consumption data on - a story, an ad or a section. 

It i possible to add RAD markers in Hindenburg Journalist PRO and Broadcaster. 

RAD markers are typically set at the beginning, the middle and the end of a story. 

This way you can monitor the consumption of your podcast.

Hindenburg Journalist PRO & Broadcaster can add, edit & export RAD markers.