How to Become a PRO
Navigating a Career in the Audio Industry
by Nick Dunkerley
In the vast world of audio, there are countless paths to explore. Whether it’s radio, podcasting, voiceovers, or audiobook production, each route comes with its own challenges and rewards. Here’s an incomplete guide to navigating your professional journey, as no two journeys are the same.
the Perfect Story for Radio
Understanding Your Audience: Radio is not a one-size-fits-all platform. Different stations cater to various demographics and interests. For instance, NPR’s “This American Life” appeals to listeners interested in human-interest stories, while sports radio focuses on live commentary and sports news. Know the station’s target audience and the stories they connect with before pitching.
Selling Your Story: Beyond the core narrative, radio stations and production companies seek context. Highlight the broader social or cultural implications of your story. For example, a piece on a local community garden could spark discussions on sustainability and urban farming. Why is it relevant today?
Building Relationships: Attend industry conferences, workshops, and seminars. Engage with fellow journalists and producers. These connections can offer insider tips, collaborations, and job leads. Consider events like PRPD, Third Coast Conference, Radio Days (Europe, Asia), or podcast festivals like the London Podcast Festival. These are prime opportunities to network with audio storytellers from around the world.
Diving into Voiceover Work
Demo Reel: Showcase your versatility with different languages, accents, and moods. Regularly update your reel to include your latest work. Voice actor Troy Baker, known for his roles in video games like “The Last of Us,” has a diverse reel that highlights his range.
Representation: While an agency can take a commission, they can also provide access to higher-paying, exclusive gigs. Agencies like VOX, Inc. represent top-tier voice talent and offer access to high-profile projects.
Online Platforms: Join voiceover forums and communities. They’re valuable spaces for feedback, learning, and job listings. Websites like Voices.com and Voice123 provide platforms for voice actors to find work and connect with clients.
Audiobook Production
Narration Skills: It’s not just about reading; it’s about embodying characters and holding a listener’s attention over hours. It an audio performance. Familiarity with the book’s genre can influence the narration style. Jim Dale’s narration of the “Harry Potter” series is a masterclass in bringing characters to life.
Partnerships with Authors: Attend book fairs or join literary groups. Some authors might be looking for narrators to bring their characters to life. Collaborating with indie authors can also lead to unique opportunities.
Platforms: While ACX is popular, don’t overlook other platforms or independent publishers. Findaway Voices and Libro.fm are alternatives that offer different distribution options.
Consulting & Teaching
Knowledge Sharing: With a growing interest in the audio realm, many seek guidance. By offering workshops, webinars, or online courses, you can share your expertise and help budding professionals navigate the industry. Marc Maron of “WTF with Marc Maron” often shares his podcasting insights in interviews and talks.
Mentoring: Take on a hands-on role by mentoring one-on-one. This deep-dive approach can help identify and refine the unique skills of your mentee while building lasting professional relationships. Veteran podcasters often mentor newcomers through podcasting networks.
Guest Lecturing: Colleges and universities often seek industry professionals to provide real-world insights to their students. It’s a chance to influence the next generation and establish yourself as an authority in the field. Guest lecturers at institutions like the Salt Institute for Documentary Studies provide invaluable industry knowledge.
Creating Educational Content: With platforms like Udemy, Skillshare, and Coursera, you can develop comprehensive courses. By providing a structured curriculum, you ensure learners get a well-rounded understanding of the subject. Many successful podcasters and voice actors offer online courses sharing their expertise.
Stories & Sound Design
Story Structure Consultation: Audio isn’t just about sound; it’s about delivering a narrative. By employing classic storytelling techniques, you can create captivating audio experiences. Consult clients on effectively structuring their stories for maximum impact. The podcast “Serial” is a prime example of structured, compelling audio storytelling.
Immersive Soundscapes: Using sound effects, ambient noise, and carefully selected music, you can elevate a simple story into a multi-dimensional experience. Work closely with clients to identify the mood and tone they want to set and craft a soundscape that enhances their narrative. The podcast “Welcome to Night Vale” excels at creating immersive, atmospheric soundscapes.
Branding with Sound: Sound can be a powerful branding tool. Help businesses create audio logos or themes that become instantly recognizable to their audience. The iconic chimes of certain networks are a great example.
Epilogue
This is a quick overview of how to progress toward becoming a pro. There’s always more to explore in every subject.
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