This blog post was written by a friend of Hindenburg. The views and opinions are the author’s own and don’t necessarily represent those of the company or the people who work here.
If you’ve got a topic or story you think fits with what we’re about, we’d love to hear from you. It doesn’t have to be a written piece. Audio or video works too!
Great Storytelling Isn't Magic
It's building an Empathy Circuit
By Simon Sticker, Documentary Storyteller
What happens in the brain when a story moves us? Why do some stories forge a deeply emotional connection, while others fall flat? Neuroscience and narrative research, now converging, reveal a blueprint for this “Empathy Circuit”. A neural pathway you can intentionally activate with your writing or when you make a film.
Today I want to explore this superpower in the storytellers toolkit and how we can use it. Start with this, before you think of narrative structure, as this makes sure, your story can connect and leaves us feeling it.
Why Empathy Is Your Superpower
Empathy is more than a warm feeling. it’s a biological bridge between storyteller and audience, transforming a passive reader into an engaged participant. When a story truly lands, the audience doesn’t just witness the action. They feel it in their own brains. This phenomenon isn’t magic, but neurobiology. Immersing a reader in a character’s experience triggers the same neural networks that process our own first-person emotions,even lighting up our pain centers when a character suffers.
Photo and collage: Simon Sticker
As Jonathan Gottschall writes in his book ‘The Story Paradox’, at its best, a story becomes an empathy machine. It can de-otherize those we see as different, allowing readers to inhabit another mind and break through their own biases. This is a crucial function for journalists, leaders, and nonfiction writers, especially those working to bridge divides or challenge hardened assumptions.
A focus on compassion is another way to approach this, what focuses on feeling for someone, not like someone. A slight difference, but that can allow for bridging towards perceived “out-groups”. I will dive deeper into this at another time.
But stories don’t only engage our empathy network. When a narrative is emotionally immersive, the brain releases key neurochemicals like oxytocin and dopamine. The very agents of trust, bonding, and reward. This chemical response strengthens both the memory of the story and the meaning a reader draws from it, making the experience neurologically unforgettable, as Paul Zak describes inhis book ‘Immersion’.
The Empathy Circuit Checklist
If we want to put this into practice, there are a few ways, that can help you with this. To switch on these neural systems and draw your audience into the emotional heart of your story, here are five essential ingredients:
1.A Relatable Protagonist
The reader must see something of themselves in the main character. This can be a vulnerability, longing, need or an all-too-human flaw. This doesn’t mean the character must be perfect or even likable; they should be dimensional and real. In fact, empathy thrives on imperfection. A character’s relatability comes from their dimension. Their flaws, their contradictions, their motives. This is why even a difficult anti-hero can command our empathy, so long as we understand the humanity driving them.
We as humans are complex, while stories are always a form of compression of this. So the more we can bring out nuance and complexity, the easier it gets to connect with the protagonist of your story.
2.A Clear Stake or Goal
What does the character want—and what do they stand to lose? Stakes and defined goals activate emotional investment and narrative tension. Without them, even lush text or beautiful cinematography can feel inert. This is the motor of every good story and the reason we feel with the protagonists ups and downs and want to know, how the story ends.
3.Concrete, Sensory Details
The more immersive and detailed the experience. The sights, sounds, and textures The more the brain simulates living the story firsthand. So when you tell a story, ask yourself: what does the protagonist see, hear, feel, what are sensory details to capture, if ist film, or write about. It helps your audience to feel present and immersed, not only in your protagonists inner story, but also their lived experience. Sensory richness is the bridge between witnessing an event and feeling like you are living it.
4.Moments of Vulnerability
Vulnerability is a direct shortcut to connection, as I mentioned before. When a protagonist reveals their fear or pain, our own neural pain circuits can activate in solidarity. This is empathy at its most primal level: a shared emotional state transferred through the honesty of the story.
5.A Sense of Agency
Agency, its important for relating. Here is why: Agency hooks us by tapping into our innate drive to see consequences unfold. It transforms the reader from a passive observer into an engaged participant, creating meaningful identification rather than simple pity. But it also gives your subject power over the story. When you show the protagonist making choices - even bad ones - Agency lets the audience root for (or against) the character.
Empathy transforms information into meaning.
So, pin this checklist to the wall. Burn it into your process. When you craft your next story, ensure it fires on at least four of these five cylinders.
Because this isn't a "soft" skill. This is the core mechanism of connection. An empathetic story doesn’t just inform or entertain; it changes the reader's neurochemistry, increasing their willingness to act, to see from a new perspective, and to connect across a divide. It shifts their baseline.
In a world drowning in shallow information, empathy is what transforms your work into lasting meaning.
The Empathy Circuit is your blueprint for building something that matters.
About the author:
Simon Sticker // Documentary Storyteller
For two decades, Simon Sticker has pursued a mission to bridge diverse human experiences and foster empathy through the power of storytelling.
His professional journey has involved documenting a wide range of global issues, including the impacts of climate change, human rights struggles, the clashes of war, and the beauty of the human condition. In his work, he consistently strives to find new perspectives and tell stories that connect people to the world and to each other.
This mission currently finds its focus at [Dreamtown](http://www.dreamtown.ngo), where Simon leads global storytelling and innovation. In addition to this role, he pursues long-term independent projects exploring our shared humanity and our relationship with the planet. To extend his impact, he frequently consults and teaches organizations, media outlets, and journalism schools on the art of storytelling and how to navigate the evolving media landscape, empowering others to use narrative for positive change.
At AQ Studios, producing multiple shows demands reliable tools and that is what Hindenburg Pro 2 delivers. Its seamless editing flow empowers our team to focus on what truly matters: crafting powerful stories and consistently delivering high-quality results that stand out.
Hindenburg PRO for storytellers
At Hindenburg, we're all about the story. Our tools are designed specifically with audio storytelling in mind, giving you everything you need to navigate and edit complex stories seamlessly. From Multitrack recording, transcriptions, clipboards, sound libraries and publish tools - Hindenburg Pro has you covered.
Did you know that Editors Keys produces a dedicated backlit keyboard for Hindenburg Pro? It includes all the essential shortcuts to help you streamline your workflow even more.
Interested? Check out more on the Editors Keys dedicated site
Don't miss out - join our newsletter
Like what you read?
Stay sharp - join our newsletter and be first in the loop on new stories, updates and blogs.