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Hindenburg Systems Scandinavian Boy Hanging a Red Christmas Ball with Hindenburg Logo on a Christmas Tree

Shaping the Story

The Nineteenth Day of Christmas

by Nick Dunkerley

🎄 As we get closer to Christmas, this stage of storytelling can feel a little like decorating the tree.

You start by placing the bigger ornaments first, like the centerpiece soundbites, and testing where everything else fits.
Hang the tinsel, move a shiny bauble, maybe add a pinecone with sweets hidden inside.

Step back to admire your work… does it feel right?

No?

Move things around.
Rearrange the little drum ornament a little to the left, fluff the branches... There!

Now it’s starting to come together.

We do the same to the story.

Laying out the rough structure, testing ideas, and making adjustments until the story begins to shine.
It’s not about perfection at first.

It’s all about the story.

1. Start with the Key Soundbites


Think of your strongest soundbites as those centerpiece ornaments.
These are the star moments you’ll build your story around:

  • What works for the opening?

    Something bright and attention-grabbing, like the star at the top of the tree.

  • How do you build to a climax?

    Place those powerful moments where they’ll sparkle.

  • Do you have an ending that feels complete?

    Something warm and satisfying, like the soft glow of lights on Christmas Eve.


And don’t forget the clipboard!

It’s like your box of decorations.
Raw and edited soundbites ready to be placed, rearranged, or swapped out as you experiment.
It’s a tool that helps you see the whole story without losing track of the details.

2. Check the Flow with Transcription


If your audio has been transcribed, the manuscript lets you see the story from above.

Like taking a step back to admire the tree.

  • Are the voices balanced?

    If you’re telling a story with two opposing views, is each one getting its fair share?
    A story shouldn’t feel lopsided, just like you wouldn’t pile all the ornaments on one side of the tree.

  • Does the story build naturally?

    Look for gaps, abrupt shifts, or places where the pacing needs more space to breathe.

  • Transitions matter:

    Just as you wouldn’t leave bare spots on the tree, smooth transitions help keep the story flowing from one scene to the next.


The manuscript gives you the big picture, while the audio helps you feel whether it’s coming to life.

3. Sprinkle in Sounds and Scratch Music


This is where you add some sparkle to test the flow:

  • Ambient sounds:

    Try placing a crackling fire, soft footsteps on snow, or the hum of a holiday market to see how it feels.
    They’re like little details. A candy cane here, a pinecone there - that make the story richer.

  • Scratch music:

    Lay in placeholder tracks to test the emotional tone.
    Does it build excitement?
    Add warmth?
    Or does it clash?


Scratch sounds and music are temporary.
Just tools to help you experiment.
Don’t worry about perfection yet.

This is about testing ideas.

4. Play Through and Rearrange


Now’s the time to step back, play the story through, and see what works:

  • First, have a cup of tea. Maybe a biscuit.

    This is to clear your ears.
    When you get into edits, small things become obsessions.
    After a cup of tea, you can hardly hear them.

  • Now listen through the piece.

  • Move things around:

    Rearrange scenes, tweak the pacing, or cut out pieces that don’t add value.

  • Test bold ideas:

    Would the opening soundbite work better as a mid-story twist?
    Does a quiet pause help a scene land more powerfully?


This is the playtime of storytelling.

Just like dressing the tree, it’s about trying things out, shifting elements, and discovering what works.

And remember: catching weak spots now, whether it’s an unbalanced scene or a bumpy transition, saves you time later.

5. Use the Right Tools for the Job


Now that we’re talking about rearranging your story, this is a great time to talk about tools.

It’s a common misconception that all DAWs (Digital Audio Workstations) are alike.
On the surface, they all record and edit audio.
But tools are built with specific jobs in mind, and the workflow differs depending on the task.

  • Music Production DAWs:

    Optimized vertically.

    The focus is on layers. Hundreds of instruments, effects, sends, and busses.
    Once the structure is set (Intro, Verse, Chorus, etc.), it stays locked in.

  • Audio Storytelling DAWs:

    Optimized horizontally.

    Storytelling is fluid.
    Your timeline might span 10 minutes to an hour, with fewer tracks, typically 2 to 10, but the structure constantly changes. You’ll move soundbites, narration, and ambient elements around to improve the pacing and flow.


The ability to quickly rearrange elements and test new ideas is critical.
In storytelling, the layout isn’t fixed.
It’s alive, evolving with every playthrough as you fine-tune the narrative.

If you’re working with audio storytelling, use a tool designed for it.
It’ll save you time, spark your creativity, and make laying out your story far less frustrating.

The Gift of Storytelling


Laying out your story at this stage is like stringing lights across the tree.
Messy at first, but full of promise.
You’re building the foundation, adding the sparkle, and letting the story take shape.

It doesn’t need to be perfect yet.
It just needs to work.

Now that you have a story you’re starting to like, it’s time to bring in a fresh pair of ears.
Because sometimes, the magic really starts when someone else has a listen.

🎁 Today’s Challenge:

Take the rough draft of your story and start shaping it.

  • Lay out your key soundbites where you think they belong (opening, climax, ending).

  • Add scratch music or ambient sounds to test the mood.

  • Play through the piece and experiment:
    move at least one element around to see if it improves the flow.

🎄✨ Tomorrow: We’ll bring in fresh ears to gather feedback and refine your story further.

This is a powerful, professional piece of software that is hands down the best choice for broadcast journalists, podcasters, and anyone who does voice work.

Tony Stuart, Co-Founder M2M

Hindenburg PRO for storytellers

At Hindenburg, we're all about the story. Our tools are designed specifically with audio storytelling in mind, giving you everything you need to navigate and edit complex stories seamlessly. From Multitrack recording, transcriptions, clipboards, sound libraries and publish tools -  Hindenburg Pro has you covered.

If you are considering a life in audio, then begin with a 30 day trial of Hindenburg PRO.